Stetson Rebranding Instagram Slides

Client: Classroom Project

Challenge: Rebrand an Existing Product in 2 Contrasting Ways via Instagram Slides

Description: For this project, I chose to showcase Stetson’s El Patron 75 Premier 30X in two completely different ways. My first set of slides was designed to gear towards the sophistication of the American-Western lifestyle, displaying an air of timelessness, legendary, quality. My second set aims to totally kill that vibe, playing on ideas of shoddy or cheap materials and kitschy western elements. I also chose to create two different logos for each pair, further cementing the themes I was aiming to push.