Stetson Rebranding Instagram Slides

Client: Classroom Project

Description: For this project, we were challenged to rebrand an existing product in two contrasting ways, utilizing an Instagram carousel. I chose to showcase Stetson’s El Patron 75 Premier 30X in two vastly different contexts. My first set of slides was designed to gear towards the sophistication of the American-Western lifestyle, displaying an air of timelessness, legendary, quality. My second set aims to totally kill that vibe, playing on ideas of shoddy or cheap materials and kitschy western elements. To further cement the themes I was aiming to push, I created two separate, original logos for each.