MANLYbaby Rebranding

Client: Classroom Project

Challenge: Rebrand and create collateral for an Amazon storefront with little to no brand identity

Description: For my rebrand, I chose a storefront that specialized in creating t-shirts, specifically shoddy, off-brand band tees. In my search I found one oddly named “MANLYbaby,” and chose that as a jumping off point. My new take on the storefront features an illustrative logo that combines a bold-browed baby and fitting typography. Through this project I created a short brand identity package, a t-shirt that an employee might wear, and logo stickers (which I printed in real life!).